Email Marketing and Email Promotion
Promotional campaigns have been given a bad name over the years by spammers, but it is possible to implement a successful website promotion with email without the use of spam. If you offer visitors an option to receive interesting newsletters on a subject that interests them your website will become far more valuable.
Email address lists can be bought, but you may not know if you're targeting the correct audience. When you use this media to communicate with visitors there are a number rules you must adhere to. The introduction of the CAN-SPAM act in 2003 was not just to attack spammers but to make email campaigns more valuable. If you want to know more about email campaign legal requirement you can find out more here.
Various email marketing providers offer specific targeting, whether it’s a general base you want to market to, or a highly targeted email campaign we recommend that you select you email marketing company carefully.
Benefits of Email Marketing
As
highlighted above good email marketing companies have extensive email
address lists for opt in email subscribers, these email subscribers
usually provide detailed information that allows you to select the most
appropriate target readers. Tracking is also possible, some providers
can advise in great detail the activity taken by the reader. If a
subscriber clicks on a link within your marketing email or just opens
the email it is far easier to calculate the ROI of email campaigns.
Email campaigns can also compliment a multi-channel advertising
campaign, imagine you have the email address, the postal address and
you know the subscribers name, personalised multi-channel campaigns are
up to ten times more effective. Write an email to your potential
customers telling them about an exclusive offer being delivered by post
in the next 5 days, then post them a discount voucher, they will be
looking for and you have engaged the potential customer to a far
greater level.
Disadvantages of email marketing
Beware of unsolicited bulk email providers, they will harm your brand. Always use a reputable email marketing provider, you can find providers at EmailAddressList.co.uk , emailing to non opt in email lists will not only damage your brand, but you could also be prosecuted or fined.
If you do not target your audience well don’t expect a big response. The same applies for cheap email address list providers, if you don’t have a large budget for email marketing then spend more on a smaller targeted list, your response rates will be higher.
If you bulk email using your own website makes sure that the hosting company you use allows this activity. Often they require you to ensure your list is double opt in, but if they do not permit email marketing your at risk of having your website closed down.
Email promotions should attract attention, engaging your audience is the most important element but always be aware this is far more difficult if you email is captured by a spam filter, new software companies can help you ensure the emails you send are both engaging and reduce the possibility that your email is classified as span, some companies offer free trials so you can test how effective they are.
